Farmville 3 Reveal Trailer

Zynga needed a creative partner to summarize the heart and humour of the FarmVille 3 into a recognizable marketing concept and a high quality reveal trailer.

The Piñata creative team dived into the game and wrote several concepts ideas and script drafts for the reveal trailer. Together with Zynga the creative concepts were narrowed down to one, which was then polished into a script and the actual production was kicked off.

“Having worked with many game studios over the years, we’ve learned that the gameplay and the characters are paramount when it comes to game marketing. The concept has to stem from the very core of the game. In the case of FarmVille 3 it meant focusing on the variety of animals and the escapism.”, says Mika.

He continues: “We wrote several little gags and vignettes, giving a bit of back story for each animal and character. The visual style was based on the game, highlighting the rich visual world of the farm. Characters were also re-worked in higher resolution and rigged, allowing the ambitious animation work to be carried out.”

Client: Zynga
Concept idea, Script and Production: Piñata
Producer: Miia Enroth, Piñata
Script and Director: Tuomas Korpi, Piñata
Project Lead: Mika Rantala, Piñata

Piñata team:
Tuomas Korpi
Mika Rantala
Mikko Vormala
Sakari Hakkarainen
Timo Hämäläinen
Veikka Somerma
Jani Toikka
Raine Kuusi
Harri Hakala
Juha Liede
Rudolf Valli
Melik Malkasian
Karolis Galkus
Nopia
Alex Salmar
Juuso Kaari

Music: New arrangement and recording of the old folk song Cotton-Eyed Joe / Juri Seppä, Humina
Sound design: Tube Seppänen, Humina