In the Finnish folklore, the northern lights are born from the sparks when the tail of the artic fox touches the trees under the northern sky. Unpredictable and usually appearing only on very cold nights, these enchanting illuminations have, through the ages, aroused feelings that they have magical powers beyond human comprehension.
CREDITS
Client: Visit Finland
Agency: SEK&GREY
Producer: Tarja Koskela
Client Director: Mira Vierto
Creatives: Sami Korjus, Robin Falck
Production company: Piñata
Director: Piñata
Piñata producer: Miia Länsimäki
Piñata artists: Valtteri Heinonen, Tuomas Korpi, Mika Rantala, Mikko Vormala, Lumi Sonck
Music & Sound design: Marko Nyberg / El Camino
Visit Finland "Fox Fires"